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Privacy Policy

Last Updated: 22 March 2026

1. Introduction

Trade Vehicle Sales Ltd (“we”, “us”, or “our”) is committed to protecting the privacy and security of your personal data. This policy explains how we collect and use your data when you visit our website, enquire about a vehicle, or use our after-sales services.

We operate as a Data Controller under the UK General Data Protection Regulation (UK GDPR).

2. Contact Details

If you have any questions about this policy or our data practices, please contact us:

  • Entity Name: Trade Vehicle Sales Ltd

  • Email: info@tradevehiclesales.co.uk

  • Address: Warwick Road Garage, Warwick Road, Wellesbourne, Warwick, Warwickshire, CV35 9LX

  • Phone: 07488552977

3. Data We Collect

We may collect, use, and store different kinds of personal data about you, including:

  • Identity Data: Name, title, and date of birth (for finance/insurance).

  • Contact Data: Billing address, delivery address, email address, and telephone numbers.

  • Vehicle Data: Registration number (VRM), mileage, and service history (for trade-ins).

  • Financial Data: Bank account and payment card details (processed securely via third parties).

  • Technical Data: IP address, browser type, time zone setting, and location data via Google Analytics.

     

  • Usage Data: Information about how you use our website, products, and services.

4. How We Use Your Data (Lawful Basis)

We only use your data when the law allows us to. Most commonly, we use it under the following bases:

  • Performance of a Contract: To process your vehicle purchase or service booking.

  • Legitimate Interests: To improve our website and provide you with relevant marketing (e.g., Google Ads).

  • Legal Obligation: To comply with HMRC tax requirements or DVLA regulations.

  • Consent: Where you have explicitly opted-in to receive our newsletters.

5. Google Analytics, Search Console & Ads

Our website uses Google services to improve user experience and deliver targeted advertising.

  • Google Analytics 4 (GA4): We use GA4 to track website traffic and user behavior. We have enabled IP Anonymization to ensure your full IP address is never stored.

  • Google Search Console: We use this to monitor our site’s performance in search results. No personal identifying information is collected via this tool.

  • Google Ads (Remarketing): We use cookies to show you adverts for our vans on other websites after you have visited ours.

Opt-out: You can manage your preferences or opt-out of Google’s use of cookies by visiting the Google Ad Settings or using the Google Analytics Opt-out Browser Add-on.

6. Motor Finance & Credit Checks

If you apply for finance through us:

  • We act as a Credit Broker, not a lender.

  • We will pass your data to our panel of lenders who will perform credit searches. These searches may leave a “footprint” on your credit file.

  • Lenders may use Automated Decision Making to assess your eligibility. You have the right to request a manual review of any automated decision.

7. Data Retention

We keep your data only as long as necessary:

  • Enquiries: Retained for 2 years if no sale is made.

  • Sales & Financial Records: Retained for 7 years to meet HMRC and legal requirements.

  • Analytics Data: Google Analytics data is set to expire after 14 months.

     

8. Your Legal Rights

Under UK GDPR, you have the right to:

  • Access a copy of your data.

  • Rectify incorrect data.

  • Erase your data (the “Right to be Forgotten”).

     

  • Object to or restrict processing.

  • Data Portability to move your data to another provider.

To exercise these rights, please email us at info@tradevehiclesales.co.uk.

9. Third-Party Links

This website may include links to third-party websites (e.g., finance providers). Clicking those links may allow third parties to collect data about you. We do not control these websites and are not responsible for their privacy statements.

10. Complaints

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO.